Milagro PS

About the project

We started this campaign by thinking about how to introduce this new Pisco to a market used to the traditional piscos of Peru. Because of the name, we took the campaign concept toward the celestial and the divine, while keeping the tradition. Pisco Milagro Pozo Santo has 3 varieties: Acholado, Quebranta and Italia.

The back label design has a magnifying effect. Printed on the reverse side, it fills the bottle with color and life and makes it stand out from the other labels on the market. Its slogan: Como caído del cielo (As if fallen from heaven). Our phrases: The Pisco is not a Saint, but it works Miracles. Miracles happen when you least expect them. With all of this we exceeded the client's expectations and made this campaign a success.